Marketing Assistant

18 months
Level 3
NCFE
Blended
Course Overview:

 

Marketing Assistants are found in different sectors, including manufacturing, retail, and healthcare, and their main task is to support customer-focused marketing efforts. They work in the Marketing team and play a vital role in implementing marketing strategies and plans. They collaborate with internal and external stakeholders, such as sales and customer insight teams, to deliver marketing activities, including market research, content creation, and campaign analysis. They typically work under the guidance of more experienced marketing team members.

 

Why choose an apprenticeship with ART Skills Centre?

ART Skills Centre is revolutionising the delivery of apprenticeships. Leveraging our extensive experience in providing quality blended learning to all our learners annually, using our unique blended delivery model that prioritises flexibility and efficiency for both apprentices and employers.

Our focus on high-quality learning resources and approach now extends to the apprenticeship sector, ensuring that more individuals receive personalised training and robust career guidance.

At the ART Skills Centre, we are committed to the personal and professional growth of our learners. Our individualised programme of learning is designed to help learners develop as individuals and employees, and to facilitate their progress at every stage of the learning journey.

 

Entry Requirements:

  • Desirable to have achieved a level 2 in maths and English (equivalent to GCSE Grade C or above)
  • For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL

 

BENEFITS

Benefits for Learner(s):

  • Gain a nationally recognized and accredited qualification
  • Earn while learning
  • Access high-quality learning and assessment materials for your employees
  • Receive bespoke support for high-quality “off the job” learning
  • Access support from a qualified assessor / tutor and a Learner Support Advisor (LSA) during scheduled check-ins throughout the apprenticeship

 

Benefits for Organization(s):

  • Improve staff retention
  • Work in partnership with a reputable training provider
  • See rapid improvements in employee performance, productivity, and behaviours that will benefit your organisation

KNOWLEDGE

The following is a list of summarised contents (but not limited to) that a MARKETING ASSISTANT must know and understand upon completion of this programme:

  • Understanding marketing theory, including the marketing mix (7Ps), promotional mix, and marketing plan.
  • Using current technology, systems, and software to conduct effective marketing research, delivery, and evaluation.
  • Complying with legislation and regulatory frameworks affecting marketing operations, such as GDPR/eprivacy, trading laws, copyright law, and Advertising Standards Authority (ASA).
  • Adhering to marketing ethics principles, such as avoiding targeting vulnerable adults and children, conducting marketing communications in a legal, decent, and honest manner, ensuring consumer data is never compromised, and avoiding stereotyping.
  • Recognizing the internal dependencies that positively and negatively influence marketing success, such as IT, finance, sales, and operations.
  • Conducting primary and secondary research and analysing various sources of research data.
  • Understanding brand theory, including positioning, value, identity, and guidelines.
  • Understanding marketing’s place within organisational structures and processes.
  • Effectively briefing and managing external marketing suppliers while understanding the risks of ineffective briefing/management.
  • Mastering copywriting and proofreading techniques.
  • Employing search engine optimization techniques and effective video production and publishing practices.
  • Recognizing the benefits of a customer relationship management system and marketing automation processes and systems.
  • Analysing relevant metrics for delivering and evaluating marketing activity and understanding which are most applicable to that activity.
  • Applying budgeting principles and good procurement practices.
  • Recognizing the importance of planning and maintaining offline and digital assets.
  • Being aware of social media platforms suitable for different customer and business segments.
  • Understanding the customer journey and identifying customer segments relevant to their market.

 

View our brochure for details

SKILLS

The following is a list of  summarised contents (but not limited to) that a MARKETING ASSISTANT must be able to do upon completion of this programme:

  • Gathering audience insight and/or evaluation by using research/survey software
  • Publishing text, images, and video/animated content on a website content management system by applying creativity
  • Publishing text, images, and video content on a social media platform
  • Acquiring and/or retaining one or more market segments and understanding the response by using high volume email delivery software
  • Coordinating and legally compliant organisation of offline and digital assets
  • Compiling briefs for an external marketing supplier and overseeing successful delivery
  • Writing persuasive text using common copywriting techniques to meet a marketing communications objective
  • Proofreading marketing copy to ensure accuracy, persuasiveness, and legal compliance while being on-brand
  • Planning and coordinating marketing activities to acquire or retain one or more customer segments
  • Analysing and presenting defined marketing data to inform planning, delivery, and/or evaluation of marketing activities/brand performance
  • Creating and maintaining spreadsheets using common business software to support marketing activities
  • Compiling and presenting marketing information using common business software to inform internal stakeholders or present ideas for future marketing tactics
  • Compiling a report from a marketing system/software such as CRM, Google Analytics, Dotmailer.

 

View our brochure for details

BEHAVIOURS

The following is a list of  summarised contents (but not limited to) on how a MARKETING ASSISTANT must behave or demonstrate upon completion of this programme:

  • Being customer-focused and professional, they demonstrate commitment to placing customers at the heart of marketing activities.
  • Applying ethical behaviour in planning, delivery, and evaluation of marketing activities, including valuing equality and diversity while executing tasks.
  • Committing to continuous self-development and enhancing marketing activities through personal initiatives, staying informed about external developments, including competitor and market trends.
  • Taking responsibility for their actions, being self-motivated.
  • Using evidence to support decisions by being reflective and analytical, problem-solving with both internal and external sources of intelligence and data.
  • Collaborating, consulting, and supporting others to achieve marketing outcomes, being a good listener, and showing empathy towards others’ views.
  • Paying strong attention to detail.
  • Being responsive and flexible, multitasking and working at pace within deadlines, balancing short and long-term priorities.
  • Displaying creativity in their approach to work.

 

View our brochure for details

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