Marketing Manager

24 months
Level 6
Course Overview:


Marketing is vital for businesses to meet customer needs with new products and services. The Marketing Manager develops and implements the marketing strategy, manages campaigns, tracks and reports data, manages budgets, approves creative development, and oversees stakeholder relationships. This role typically reports to a director and manages a team of Marketing Executives/Assistants. Job titles may include Marketing Manager, Product/Proposition Manager, and Insight/Innovations Manager. Marketing roles are found in various industries, in specific companies or agencies, and in internal marketing teams that work with external agencies.


Why choose an apprenticeship with ART Skills Centre?

ART Skills Centre is revolutionising the delivery of apprenticeships. Leveraging our extensive experience in providing quality blended learning to all our learners annually, using our unique blended delivery model that prioritises flexibility and efficiency for both apprentices and employers.

Our focus on high-quality learning resources and approach now extends to the apprenticeship sector, ensuring that more individuals receive personalised training and robust career guidance.

At the ART Skills Centre, we are committed to the personal and professional growth of our learners. Our individualised programme of learning is designed to help learners develop as individuals and employees, and to facilitate their progress at every stage of the learning journey.


Entry Requirements:

  • Desirable to have achieved a level 2 in maths and English (equivalent to GCSE Grade C or above)
  • For those with an education, health and care plan or a legacy statement, the apprenticeship’s English and maths minimum requirement is Entry Level 3. A British Sign Language (BSL) qualification is an alternative to the English qualification for those whose primary language is BSL


Benefits for Learner(s):

  • Gain a nationally recognized and accredited qualification
  • Earn while learning
  • Access high-quality learning and assessment materials for your employees
  • Receive bespoke support for high-quality “off the job” learning
  • Access support from a qualified assessor / tutor and a Learner Support Advisor (LSA) during scheduled check-ins throughout the apprenticeship


Benefits for Organization(s):

  • Improve staff retention
  • Work in partnership with a reputable training provider
  • See rapid improvements in employee performance, productivity, and behaviours that will benefit your organisation


The following is a list of summarised topics and sub-contents (but not limited to) that a MARKETING MANAGER must know and understand upon completion of this programme:

  • Marketing Concepts & Theories: 
      • Understanding marketing principles and theories, brand development, consumer and organisational behaviour, stakeholder and customer relationship management, marketing communication planning, budgeting methodologies, and legal frameworks
  • Business Understanding and Commercial Awareness: 
      • Understanding the organisation’s vision, mission, values, strategy, plans, stakeholders, customers, competitors, market influences, and regulations to support decision-making, planning, and return on investment
  • Research & Insight: 
      • Knowledge of effective market research, reliable information sources, emerging trends, and using metrics to improve marketing activities
  • Product and Service Development: 
    • Understanding product and service design principles, implementation, portfolio management, marketing communications, routes to market, and digital channels


View our brochure for details


The following is a list of  summarised topics and sub-contents (but not limited to) that a MARKETING MANAGER must be able to do upon completion of this programme:

  • Marketing Strategy
      • Developing and implementing a clear marketing strategy, creating effective campaigns, and integrating offline and digital media for all products/services with the marketing team/specialist agencies
  • Advanced Interpersonal and Communication Skills
      • Influencing and persuading stakeholders, providing professional marketing advice, and presenting information effectively through verbal or written means
  • Service Delivery and improvement
      • Overseeing, managing, and approving key marketing activities/projects while delivering measurable marketing outcomes against key performance indicators and identifying and driving continuous improvement, challenging existing processes and procedures where needed
  • Resource Management
      • Effectively planning and managing the marketing budget, delivering on strategic objectives, and evaluating and justifying return on marketing investment while engaging, negotiating, and managing third-party suppliers and internal stakeholders
  • Planning & Analysing
      • Effectively evaluating marketing activities using measurement data and analytics to identify relevant key performance indicators (KPI) and return on marketing investment (ROI), and assimilating and analysing complex data and information from a range of sources to evolve, lead, and plan marketing activities
  • Commercial Approach
      • Identifying opportunities, building business cases, managing relationships, and assessing risks of marketing activities
  • Leadership
      • Inspiring and motivating internally and externally to deliver marketing plans effectively, acting as a role-model for marketing best practice, and taking responsibility for improving their own and the team’s and/or stakeholder performance, as relevant.
  • Systems and Processes
    • Using business systems and software to deliver marketing outcomes efficiently, analysing data, informing search engine marketing, producing reports, delivering copy, and identifying new systems and processes to improve marketing activities and address new requirements and trends.


View our brochure for details


The following is a list of  summarised topics and sub-contents (but not limited to) on how a MARKETING MANAGER must behave or demonstrate upon completion of this programme:

  • Agile and Flexible
      • Anticipating and adapting to change while maintaining agility and flexibility, and motivating and driving forward long-term or difficult projects with courage and determination.
  • Creative and Commercial Thinker
      • Approaching tasks with a creative and commercial mindset that encourages innovation, driving business benefits through analytical thinking, generating insights, and inspiring action.
  • Resilience and Continuous Improvement
      • Learning from mistakes and continuously improving for future delivery/campaigns, and acting as a role model for marketing activities and business changes, taking others with them.
  • Professionalism and Emotional Intelligence
    • Demonstrating professionalism, reliability, and dependability with a passion for customer satisfaction, emphasising collaboration and empathy, approaching marketing activities with ethics, valuing equality & diversity, and modelling that behaviour for others.


View our brochure for details

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